Why Actors Should Have Their Own Websites
There are many tools in the actor's bag of tricks: headshots, resume, monologues, a working telephone, and an email address. Now that it's the 21st century, let's add another indispensible tool to that bag: the actor's website.
Three Reasons Why A Website Is Indispensable
- 1) Do yourself a favor and type your name into Google right now. What comes up? If you don't have a website, it's probably not much. Maybe a review, maybe a few pictures. Now, did you know that almost 9 out of 10 people don't bother looking past the first page of Google results? When a busy director or agent wants to find out more about you, those few bits of information are all they'll be able to find. How are they going to get in touch with you? Having a website that gets to the top of Google (more on that in a minute) means you can control what those important people see when they need to know who you are.
- 2) It can act as a great supplement to your headshot and resume. It's costly and impractical to send more than one headshot, or send your reel or VO demo to EVERY casting director you submit to. Having a website means you can have many pictures, your reel, your VO demo, recent news, and upcoming events all in one place. You can even have a blog about your life as an actor to keep people coming back again and again to your site.
- 3) Lastly, it sends a signal that you're serious about your career. Having a website (like having professional headshots done) costs money, so when people see that you have invested the money and time into getting an actor website, they'll take you more seriously.
Now, having a website doesn't immediately result in your website being the FIRST result in Google, but it will happen. Usually within the first few months, as you send it out to more and more people, and as you add more and more content, it will rise through the ranks and soon land on the first page, and maybe even the first result! I've had my own actor website for several years now and I'm happy to report that it's the number one result when someone looks for me on Google! I've also designed websites for some actor friends of mine and they're also getting up to the top of Google after only a few months. Unfortunately, if you have a really common name, it might be harder, but if people search for “john smith actor” it'll usually narrow down the field enough.
There are lots of ways to get a website these days, although it can still be an intimidating experience if you've never done it before. But a quick search on the internet for “actor websites” or “websites for actors” will usually turn up several easy all-in-one solutions. A lot of them will have templates you can choose from, which is sufficient - paying for a unique, one-of-a-kind design is not a great use of money since people coming to your site are coming to see YOU, not how great your website design is!
Daniel Marmion is an actor and part-time web designer. He is the founder and owner of ActorButton.com, a service that provides all-in-one solutions for actor websites. H's performed at the Oregon Shakespeare Festival, Artist's Repertory Theatre (Portland, OR), various theatres in New York, and has toured around the country several times with the Aquila Theatre Company.
What Are You Creating? Part II
Design a personal operating system and you can design success