How To Get Ahead In Advertising Monologue
|How To Get Ahead In Advertising... by Bruce Robinson|
|Character:||Dennis Dimbleby Bagley|
|Age (range):||18 - 55|
Dennis Dimbleby Bagley: Let me try and clarify some of this for you. Best Company Supermarkets are not interested in selling wholesome foods, they are not worried about the nation's health. What is concerning them, is that the nation appears to be getting worried about its health, and THAT is what's worrying BestCo, because BestCo wants to go on selling them what it always has, i.e. the white breads, baked beans, canned foods, and that suppurating, fat squirting little heart attack traditionally known as the British sausage. So, how can we help them with that? Clearly, we are looking for a label. We need a label brimming with health, and everything from a nosh pot to a white sliced will wear one with pride. And although I'm aware of the difficulties of coming to terms with this, it must be appreciated from the beginning that even the nosh pot must be low in something, and if it isn't, it must be high in something else, and that is it's health giving ingredient we will sell. Which brings me to my final question: Who are we trying to sell this to? Answer: We are trying to sell this to the archetypal average housewife, she who fills her basket. What you have here is a 22 year old pretty girl - what you need is a taut slob, something on foot deodorizers, in a brassiere.